art direction + design

DadElectric Campaign


Dad Electric Campaign

Art direction, design

Dad Electric International campaign set out a goal to celebrate and recognize fathers and father's day. The presence of a father has a positive impact in many ways, and fathers don't get the type of respect, recognition or appreciation they deserve. We need to show the significant role Fathers play in our lives. And Dad Electric whole premise is get them the affection they deserve.

DE app - tips and tools for the family and to improve dads comfort and efficiency


DE Calendar - yearly calendar to help reduce energy consumed by dads


DE Home - room by room guide to learn what you can do to save dad energy in your own home


DE invoice - mailed to customers to show the amount of dad energy they use each month