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LOS ANGELES CHARGERS
The Charger's 2018 season was the start of the 2nd year in Los Angeles, after their controversial relocation from San Diego. The team wanted to get away from the old traditions and create new ones. Los Angeles can be an unforgiving city and our challenge was to carve out a movement in the Chargers new home. We focused on creating a look that has just the right balance of resistance yet still carries an iconic look that is organic and transformable. The goal is to have a strong sense of visual style and emotional authenticity through the repetition of bold graphics and typography which gives a hypnotic vibe.
Identity | Art Direction | Design
Agency | Saatchi & Saatchi
Chief Creative Officer | Jason Schragger
Creative Director | Ly Nguyen