art direction + design
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Honda Van Jam

 
 

2018 Honda Odyssey “Van jam”

Tasked with highlighting the new features of the Honda Odyssey, a few things became glaringly obvious.  Rather than letting adults take us through the goods, let's use the people who they are designed for: kids. And instead of telling the world about the features, let's show them.  Wouldn't the perfect format for this idea be a kid-centric dance video?  We thought so, and to make matters convenient.

Art Direction

 
 
 

Partner Credits
American Honda Motor Company
Director | Adam Patch
Agency | RPA
Executive Creative Director | Jason Sperling
Associate Creative Directors | Josh Ceazan & Lior Ben Aharon
Copywriter | Katie (DeSplinter) Grossman
Choreographer | Tricia Miranda