50th Anniversary Celebration
The Coffee Bean & Tea Leaf has been brewing in Southern California since 1963. This family-run coffee and tea retailer launched its golden anniversary celebration in January 2013. It's the oldest and largest family owned specialty coffee and tea retailer in the United States.
Our idea, to create a year long global campaign around retro inspired product, vintage lifestyle photography and textures to remind customers of The Coffee Bean's roots in Southern California and long heritage of brewing specialty coffee and tea.