art direction + design
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2020 Corolla

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Toyota released a brand new design for one of their most popular and best selling vehicles, the Corolla. This time around the striking look and the first-ever Corolla Hybrid took a sharp turn toward the future. Inside, its loaded with the latest tech and it need a fresh new look to match. The aesthetic featured a bold, eye-catching, and a memorable look to kick off the 2020 campaign.

Portraying the new Corolla in a futuristic, minimalistic modern world with splash of bold color enhances the clean design and the transformative sheet metal. The goal, to create a look that empowers you to go out and make your own stories. As well as effectively show what the Corolla is about without having to explain it. By making the creative simplistic, our hope was to bring curiosity and shake up the expectations of Corolla.


Art direction | Design

 
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Partnering Credits
Toyota USA
Agency | Saatchi & Saatchi
Photographer | Alex Bernstein
Creative Retouching | Recom Farmhouse