Danielle Duran

ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. 

For the 2013 LA Marathon, Asics installed a shoe shaped speaker that the public can interact with and hear the various sounds of what a marathon runner would be experiencing. The speaker is backdropped with an illustrated mural to celebrate the various neighborhoods and cultures that make up the great city of Los Angeles.

The Coffee Bean & Tea Leaf wanted to stand out with a bold design, but still maintain a classic and clean look. The wrap around design used color to distinguish between the different flavors and whether its sparkling or regular iced tea. The geometric shapes allowed the can to be masculine, but by fusing the bright color, the cans still kept a feminine edge. The design subliminally created a tea leaf on the front of the can as well. It was a fun process and love the end result.

featured on The Dieline

Art direction, design

The primary logo sums up the essence of the Greenfence brand in one simple mark. The mark describes a simple, yet assertive tone, giving the ability to communicate confidence in forward thinking and innovation. It has an organic feel that helps reinforce the integrity of Greenfence.